Hi!
My name is
Pedro Novais
A Brazilian UX designer creating intuitive, accessible experiences for people everywhere.
Work Experience
About Me
From my dad, a branding designer, I learned that user trust starts before interaction. Visuals aren't just decoration; they're powerful tools that set the tone and define expectations, fundamentally shaping a user's initial perception.
Watching my mom lead complex projects as a consultant and business owner taught me that good design serves something much bigger. It needs to align with core business goals, navigate diverse stakeholder perspectives, and thoughtfully weigh tradeoffs to deliver real-world impact and drive strategic value.
At UBC, studying Cognitive Systems provided me with the foundational tools to understand how people think and act in digital spaces. This lens is crucial for truly understanding user needs and motivations.
That same program taught me how systems work under the hood and how design decisions aren't isolated but ripple through complex systems, impacting performance and scalability.
Years of making games showed me UX at its most honest. Unlike most interfaces, where users may have external incentives to engage, players in a game have no external reason to participate unless the experience is intrinsically compelling. This sharpened my eye for unwavering clarity, seamless flow, and designing for profound, intrinsic engagement, lessons directly applicable to any user experience.