Hi!

My name is

Pedro Novais

A Brazilian UX designer with a background in psychology, computer science, and HCI from The University of British Columbia

Work Experience

Vancouver, Canada

Current Location

Vancouver, Canada

Current Location

Vancouver, Canada

Current Location

Vancouver, Canada

Current Location

Sept 2024 - April 2025

Alta Genetics

UX Designer Intern

At Alta, I was a UX team of one, working side by side with talented software and marketing teams. My job? Break down tricky business puzzles and turn them into experiences people could rely on. That meant turning endless spreadsheets into interactive dashboards, digitizing pen-and-paper workflows, and redesigning platforms so sales reps could focus on selling instead of searching.

But what mattered most was how much I learned along the way. I never stopped pestering colleagues with questions, digging into research papers, and hauling around enough UX books to count as weight training. That curiosity has always been part of me, though my back is much happier now that the books are digital.

Sept 2024 - April 2025

Alta Genetics

UX Designer Intern

At Alta, I was a UX team of one, working side by side with talented software and marketing teams. My job? Break down tricky business puzzles and turn them into experiences people could rely on. That meant turning endless spreadsheets into interactive dashboards, digitizing pen-and-paper workflows, and redesigning platforms so sales reps could focus on selling instead of searching.

But what mattered most was how much I learned along the way. I never stopped pestering colleagues with questions, digging into research papers, and hauling around enough UX books to count as weight training. That curiosity has always been part of me, though my back is much happier now that the books are digital.

Sept 2024 - April 2025

Alta Genetics

UX Designer Intern

At Alta, I was a UX team of one, working side by side with talented software and marketing teams. My job? Break down tricky business puzzles and turn them into experiences people could rely on. That meant turning endless spreadsheets into interactive dashboards, digitizing pen-and-paper workflows, and redesigning platforms so sales reps could focus on selling instead of searching.

But what mattered most was how much I learned along the way. I never stopped pestering colleagues with questions, digging into research papers, and hauling around enough UX books to count as weight training. That curiosity has always been part of me, though my back is much happier now that the books are digital.

Sept 2024 - April 2025

Alta Genetics

UX Designer Intern

At Alta, I was a UX team of one, working side by side with talented software and marketing teams. My job? Break down tricky business puzzles and turn them into experiences people could rely on. That meant turning endless spreadsheets into interactive dashboards, digitizing pen-and-paper workflows, and redesigning platforms so sales reps could focus on selling instead of searching.

But what mattered most was how much I learned along the way. I never stopped pestering colleagues with questions, digging into research papers, and hauling around enough UX books to count as weight training. That curiosity has always been part of me, though my back is much happier now that the books are digital.

Sept 2025 - Dec 2025

Alta Genetics (Urus)

UX Designer Intern

Following my first internship at Alta (an Urus company), I was invited back to join Urus’ newly formed digital team. As the organization evolved internally, my role shifted from hands-on delivery toward research-led work.

I led quantitative analysis across Urus’ client base to uncover patterns in customer behaviour between companies, supported by survey design and leadership-facing presentations. In parallel, I continued refining past projects, contributing redesigns to internal tools and e-commerce experiences to ensure earlier work evolved alongside new insights.

Sept 2025 - Dec 2025

Alta Genetics (Urus)

UX Designer Intern

Following my first internship at Alta (an Urus company), I was invited back to join Urus’ newly formed digital team. As the organization evolved internally, my role shifted from hands-on delivery toward research-led work.

I led quantitative analysis across Urus’ client base to uncover patterns in customer behaviour between companies, supported by survey design and leadership-facing presentations. In parallel, I continued refining past projects, contributing redesigns to internal tools and e-commerce experiences to ensure earlier work evolved alongside new insights.

Sept 2025 - Dec 2025

Alta Genetics (Urus)

UX Designer Intern

Following my first internship at Alta (an Urus company), I was invited back to join Urus’ newly formed digital team. As the organization evolved internally, my role shifted from hands-on delivery toward research-led work.

I led quantitative analysis across Urus’ client base to uncover patterns in customer behaviour between companies, supported by survey design and leadership-facing presentations. In parallel, I continued refining past projects, contributing redesigns to internal tools and e-commerce experiences to ensure earlier work evolved alongside new insights.

Sept 2025 - Dec 2025

Alta Genetics (Urus)

UX Designer Intern

Following my first internship at Alta (an Urus company), I was invited back to join Urus’ newly formed digital team. As the organization evolved internally, my role shifted from hands-on delivery toward research-led work.

I led quantitative analysis across Urus’ client base to uncover patterns in customer behaviour between companies, supported by survey design and leadership-facing presentations. In parallel, I continued refining past projects, contributing redesigns to internal tools and e-commerce experiences to ensure earlier work evolved alongside new insights.

About Me

The philosophy that guides my design

"The most advanced technologies should be so seamlessly embedded in daily life that we barely notice them." - Mark Weiser.

That idea is the synthesis of how I see design in practice. What I care about isn’t what stands out; it’s what quietly disappears. Trust forms early when branding sets the right expectations. When business goals and user needs move in sync, friction never has a chance to form. When psychology guides decisions, the next step feels natural rather than forced. And when an experience is truly engaging, people don’t think about leaving because nothing pushes them away.

I still see design as a puzzle shaped by all these perspectives, but the best solutions are the ones that fade into the background and simply let people do what they came to do.

How This Came To Be

The Puzzle That Drew Me In

It all began with my dad's "magic box", the computer I grew up watching in awe. One moment, I was immersed in games; the next, I was watching him bend images in Photoshop, as if reality had rules I didn't know about. That sense of wonder stayed with me and led me into development, where I started building systems of my own. It was exciting work, but I kept noticing the same problem: I could technically make things function, yet they didn’t feel good to use. It was like solving only half the puzzle, and UX is where I found the missing pieces.

The Puzzle That Drew Me In

It all began with my dad's "magic box", the computer I grew up watching in awe. One moment, I was immersed in games; the next, I was watching him bend images in Photoshop, as if reality had rules I didn't know about. That sense of wonder stayed with me and led me into development, where I started building systems of my own. It was exciting work, but I kept noticing the same problem: I could technically make things function, yet they didn’t feel good to use. It was like solving only half the puzzle, and UX is where I found the missing pieces.

The Puzzle That Drew Me In

It all began with my dad's "magic box", the computer I grew up watching in awe. One moment, I was immersed in games; the next, I was watching him bend images in Photoshop, as if reality had rules I didn't know about. That sense of wonder stayed with me and led me into development, where I started building systems of my own. It was exciting work, but I kept noticing the same problem: I could technically make things function, yet they didn’t feel good to use. It was like solving only half the puzzle, and UX is where I found the missing pieces.

The Puzzle That Drew Me In

It all began with my dad's "magic box", the computer I grew up watching in awe. One moment, I was immersed in games; the next, I was watching him bend images in Photoshop, as if reality had rules I didn't know about. That sense of wonder stayed with me and led me into development, where I started building systems of my own. It was exciting work, but I kept noticing the same problem: I could technically make things function, yet they didn’t feel good to use. It was like solving only half the puzzle, and UX is where I found the missing pieces.

The Perspectives That Shape My Work

I didn’t learn UX from a single place. It came from seeing it everywhere, through distinct perspectives that now form my core approach:

The Perspectives That Shape My Work

I didn’t learn UX from a single place. It came from seeing it everywhere, through distinct perspectives that now form my core approach:

The Perspectives That Shape My Work

I didn’t learn UX from a single place. It came from seeing it everywhere, through distinct perspectives that now form my core approach:

The Perspectives That Shape My Work

I didn’t learn UX from a single place. It came from seeing it everywhere, through distinct perspectives that now form my core approach:

Through Branding

Through Branding

Through Branding

Through Branding

From my dad, a branding designer, I learned that user trust starts before interaction. Visuals are not decoration; they set the tone, define expectations, and shape a user's initial perception.

Through Business Strategy

Through Business Strategy

Through Business Strategy

Through Business Strategy

Watching my mom lead projects as a consultant and business owner taught me that design has to serve something much bigger. It needs to align with business goals, balance competing perspectives, and make tradeoffs to deliver real-world impact.

Through Psychology

Through Psychology

Through Psychology

Through Psychology

At UBC, studying Cognitive Systems gave me the tools to understand how people think, learn, and make decisions. That perspective helps me uncover the reasons behind user behaviour, whether in digital spaces or beyond, and design around real motivations instead of assumptions.

Through Computer Science

Through Computer Science

Through Computer Science

Through Computer Science

That same program gave me the foundation to understand how complex systems are built and maintained. It showed me that design choices are never isolated; every decision ripples through code, architecture, and scalability, shaping how a product can evolve over time.

Through Game Design

Through Game Design

Through Game Design

Through Game Design

Years of making games showed me UX at its most honest. Players only stay when the experience itself is intrinsically motivating, and from that I learned to design for satisfaction, engagement, and clarity. These lessons go far beyond games and continue to shape how I approach every project.

Let's Connect!

If you have feedback, questions, or ideas, I would love to hear from you. Every message, big or small, is truly appreciated.

Let's Connect!

If you have feedback, questions, or ideas, I would love to hear from you. Every message, big or small, is truly appreciated.

Let's Connect!

If you have feedback, questions, or ideas, I would love to hear from you. Every message, big or small, is truly appreciated.

Let's Connect!

If you have feedback, questions, or ideas, I would love to hear from you. Every message, big or small, is truly appreciated.