Growing Pains: Fixing Evolving Userflows
Transforming a growing CRM’s navigation into an intuitive, scalable experience powering thousands of salespeople every day.
2025
Year
2025
Year
2025
Year
2025
Year
3 weeks
Duration
3 weeks
Duration
3 weeks
Duration
3 weeks
Duration
Figma
Stack
Figma
Stack
Figma
Stack
Figma
Stack
UX Designer Intern
Role
UX Designer Intern
Role
UX Designer Intern
Role
UX Designer Intern
Role
Alta Genetics
Client
Alta Genetics
Client
Alta Genetics
Client
Alta Genetics
Client
2-5 minutes
Reading Time
2-5 minutes
Reading Time
2-5 minutes
Reading Time
2-5 minutes
Reading Time
Quick Summary
Problem
What began as a simple internal sales campaign tool rapidly scaled into Mobi, a complex CRM platform. This swift expansion, however, created a significant challenge: cluttered and confusing navigation. Users found themselves unable to efficiently locate critical information, leading to frustrating detours and wasted time.
Problem
What began as a simple internal sales campaign tool rapidly scaled into Mobi, a complex CRM platform. This swift expansion, however, created a significant challenge: cluttered and confusing navigation. Users found themselves unable to efficiently locate critical information, leading to frustrating detours and wasted time.
Problem
What began as a simple internal sales campaign tool rapidly scaled into Mobi, a complex CRM platform. This swift expansion, however, created a significant challenge: cluttered and confusing navigation. Users found themselves unable to efficiently locate critical information, leading to frustrating detours and wasted time.
Problem
What began as a simple internal sales campaign tool rapidly scaled into Mobi, a complex CRM platform. This swift expansion, however, created a significant challenge: cluttered and confusing navigation. Users found themselves unable to efficiently locate critical information, leading to frustrating detours and wasted time.
Solution
I redesigned Mobi's navigation by introducing a centralized landing page, categorized page types, and standardized layouts. These enhancements significantly improved discoverability for new users while retaining efficiency for expert users through familiar shortcuts, all while documenting the system for future scalability and growth.
Solution
I redesigned Mobi's navigation by introducing a centralized landing page, categorized page types, and standardized layouts. These enhancements significantly improved discoverability for new users while retaining efficiency for expert users through familiar shortcuts, all while documenting the system for future scalability and growth.
Solution
I redesigned Mobi's navigation by introducing a centralized landing page, categorized page types, and standardized layouts. These enhancements significantly improved discoverability for new users while retaining efficiency for expert users through familiar shortcuts, all while documenting the system for future scalability and growth.
Solution
I redesigned Mobi's navigation by introducing a centralized landing page, categorized page types, and standardized layouts. These enhancements significantly improved discoverability for new users while retaining efficiency for expert users through familiar shortcuts, all while documenting the system for future scalability and growth.
My Role
I led the end-to-end UX design process, spanning from initial user research (usability tests, interviews) and interactive prototyping to final development handoff. Throughout, I closely coordinated with engineering teams to ensure seamless alignment and smooth implementation.
My Role
I led the end-to-end UX design process, spanning from initial user research (usability tests, interviews) and interactive prototyping to final development handoff. Throughout, I closely coordinated with engineering teams to ensure seamless alignment and smooth implementation.
My Role
I led the end-to-end UX design process, spanning from initial user research (usability tests, interviews) and interactive prototyping to final development handoff. Throughout, I closely coordinated with engineering teams to ensure seamless alignment and smooth implementation.
My Role
I led the end-to-end UX design process, spanning from initial user research (usability tests, interviews) and interactive prototyping to final development handoff. Throughout, I closely coordinated with engineering teams to ensure seamless alignment and smooth implementation.
Challenges
Key challenges included balancing the diverse needs of a wide user base, designing a system flexible enough to accommodate ongoing platform growth, and ensuring a smooth handoff for future development without requiring continuous UX involvement.
Challenges
Key challenges included balancing the diverse needs of a wide user base, designing a system flexible enough to accommodate ongoing platform growth, and ensuring a smooth handoff for future development without requiring continuous UX involvement.
Challenges
Key challenges included balancing the diverse needs of a wide user base, designing a system flexible enough to accommodate ongoing platform growth, and ensuring a smooth handoff for future development without requiring continuous UX involvement.
Challenges
Key challenges included balancing the diverse needs of a wide user base, designing a system flexible enough to accommodate ongoing platform growth, and ensuring a smooth handoff for future development without requiring continuous UX involvement.
No NDAs Were Harmed
Everything shown here is based on real project material, with a few adjustments for translation, privacy, or clarity. All content was approved before publishing.
No NDAs Were Harmed
Everything shown here is based on real project material, with a few adjustments for translation, privacy, or clarity. All content was approved before publishing.
No NDAs Were Harmed
Everything shown here is based on real project material, with a few adjustments for translation, privacy, or clarity. All content was approved before publishing.
No NDAs Were Harmed
Everything shown here is based on real project material, with a few adjustments for translation, privacy, or clarity. All content was approved before publishing.
Complete Process
Step 0: Context
A Platform Outgrowing Itself
Step 0: Context
A Platform Outgrowing Itself
Step 0: Context
A Platform Outgrowing Itself
Step 0: Context
A Platform Outgrowing Itself
When Simple Becomes Complicated
Following my successful work on Mobi, I was brought back to address broader usability challenges. What began as a simple campaign tracker had rapidly evolved into a sprawling CRM, exceeding its initial scope with increased features, users, and complexity. This rapid growth led to unclear navigation, particularly for new or less tech-savvy users, who frequently struggled with lookalike pages and overlapping functionality.
Different functions, same look. Often, users input or collected data in the wrong places, thinking they were right all along.
When Simple Becomes Complicated
Following my successful work on Mobi, I was brought back to address broader usability challenges. What began as a simple campaign tracker had rapidly evolved into a sprawling CRM, exceeding its initial scope with increased features, users, and complexity. This rapid growth led to unclear navigation, particularly for new or less tech-savvy users, who frequently struggled with lookalike pages and overlapping functionality.
Different functions, same look. Often, users input or collected data in the wrong places, thinking they were right all along.
When Simple Becomes Complicated
Following my successful work on Mobi, I was brought back to address broader usability challenges. What began as a simple campaign tracker had rapidly evolved into a sprawling CRM, exceeding its initial scope with increased features, users, and complexity. This rapid growth led to unclear navigation, particularly for new or less tech-savvy users, who frequently struggled with lookalike pages and overlapping functionality.
Different functions, same look. Often, users input or collected data in the wrong places, thinking they were right all along.
When Simple Becomes Complicated
Following my successful work on Mobi, I was brought back to address broader usability challenges. What began as a simple campaign tracker had rapidly evolved into a sprawling CRM, exceeding its initial scope with increased features, users, and complexity. This rapid growth led to unclear navigation, particularly for new or less tech-savvy users, who frequently struggled with lookalike pages and overlapping functionality.
Different functions, same look. Often, users input or collected data in the wrong places, thinking they were right all along.
What is Alta Genetics and Mobi?
Alta, a global leader in livestock genetics, provides advanced breeding solutions worldwide. They developed Mobi, an internal CRM platform that began as a lightweight campaign tracker for field and sales teams. Over time, Mobi evolved into a comprehensive tool, managing client relationships, monitoring regional activity, and coordinating field operations across diverse teams.
What is Alta Genetics and Mobi?
Alta, a global leader in livestock genetics, provides advanced breeding solutions worldwide. They developed Mobi, an internal CRM platform that began as a lightweight campaign tracker for field and sales teams. Over time, Mobi evolved into a comprehensive tool, managing client relationships, monitoring regional activity, and coordinating field operations across diverse teams.
What is Alta Genetics and Mobi?
Alta, a global leader in livestock genetics, provides advanced breeding solutions worldwide. They developed Mobi, an internal CRM platform that began as a lightweight campaign tracker for field and sales teams. Over time, Mobi evolved into a comprehensive tool, managing client relationships, monitoring regional activity, and coordinating field operations across diverse teams.
What is Alta Genetics and Mobi?
Alta, a global leader in livestock genetics, provides advanced breeding solutions worldwide. They developed Mobi, an internal CRM platform that began as a lightweight campaign tracker for field and sales teams. Over time, Mobi evolved into a comprehensive tool, managing client relationships, monitoring regional activity, and coordinating field operations across diverse teams.
Step 1: Defining
Finding the Gaps
Step 1: Defining
Finding the Gaps
Step 1: Defining
Finding the Gaps
Step 1: Defining
Finding the Gaps
Listening to Users
Before diving into design, I conducted a thorough investigation using usability tests, stakeholder interviews, and web analytics analysis to pinpoint user challenges. A critical discovery was the existence of distinct user personas: sales reps, managers, and support teams each had unique habits, expectations, and pain points. This meant a solution that intuitively worked for one group could be entirely confusing for another.
Listening to Users
Before diving into design, I conducted a thorough investigation using usability tests, stakeholder interviews, and web analytics analysis to pinpoint user challenges. A critical discovery was the existence of distinct user personas: sales reps, managers, and support teams each had unique habits, expectations, and pain points. This meant a solution that intuitively worked for one group could be entirely confusing for another.
That fading tattoo on the bull's leg? Is how we identify them, and this is a good case
Listening to Users
Before diving into design, I conducted a thorough investigation using usability tests, stakeholder interviews, and web analytics analysis to pinpoint user challenges. A critical discovery was the existence of distinct user personas: sales reps, managers, and support teams each had unique habits, expectations, and pain points. This meant a solution that intuitively worked for one group could be entirely confusing for another.
That fading tattoo on the bull's leg? Is how we identify them, and this is a good case
Listening to Users
Before diving into design, I conducted a thorough investigation using usability tests, stakeholder interviews, and web analytics analysis to pinpoint user challenges. A critical discovery was the existence of distinct user personas: sales reps, managers, and support teams each had unique habits, expectations, and pain points. This meant a solution that intuitively worked for one group could be entirely confusing for another.
Navigating the Maze
The original user flow and pages
Hide Overlay
Endless Loops: Almost every page is linked to every other, making it easy to get lost.
Identical Headers: Navigation menus and headers looked the same across sections, blurring the lines between pages.
Mixed Navigation: Dropdowns, buttons, and links were used interchangeably and often styled like non-interactive elements.
Navigating the Maze
The original user flow and pages
Hide Overlay
Endless Loops: Almost every page is linked to every other, making it easy to get lost.
Identical Headers: Navigation menus and headers looked the same across sections, blurring the lines between pages.
Mixed Navigation: Dropdowns, buttons, and links were used interchangeably and often styled like non-interactive elements.
Navigating the Maze
The original user flow and pages
Hide Overlay
Endless Loops: Almost every page is linked to every other, making it easy to get lost.
Identical Headers: Navigation menus and headers looked the same across sections, blurring the lines between pages.
Mixed Navigation: Dropdowns, buttons, and links were used interchangeably and often styled like non-interactive elements.
Navigating the Maze
The original user flow and pages
Hide Overlay
Endless Loops: Almost every page is linked to every other, making it easy to get lost.
Identical Headers: Navigation menus and headers looked the same across sections, blurring the lines between pages.
Mixed Navigation: Dropdowns, buttons, and links were used interchangeably and often styled like non-interactive elements.
Exploring Hypotheses
With the main issues mapped out, the next step was to test two key ideas:
A central hub could reduce friction. Turning the landing page into a true starting point, both a dashboard and a navigation hub, would reduce backtracking and help users orient themselves more quickly.
Grouping pages by user behaviour would improve clarity. People used the platform differently. By analyzing usage patterns and segmenting page types by function and user role, navigation could be structured to match how different teams actually worked.
This wasn't just a design shift but a continuation of my previous work on Mobi's dashboard. Expanding that role made the landing page more meaningful and gave users a natural anchor.
The landing page evolved into a central hub, organizing information and navigation in one place.
Exploring Hypotheses
With the main issues mapped out, the next step was to test two key ideas:
A central hub could reduce friction. Turning the landing page into a true starting point, both a dashboard and a navigation hub, would reduce backtracking and help users orient themselves more quickly.
Grouping pages by user behaviour would improve clarity. People used the platform differently. By analyzing usage patterns and segmenting page types by function and user role, navigation could be structured to match how different teams actually worked.
This wasn't just a design shift but a continuation of my previous work on Mobi's dashboard. Expanding that role made the landing page more meaningful and gave users a natural anchor.
The landing page evolved into a central hub, organizing information and navigation in one place.
Exploring Hypotheses
With the main issues mapped out, the next step was to test two key ideas:
A central hub could reduce friction. Turning the landing page into a true starting point, both a dashboard and a navigation hub, would reduce backtracking and help users orient themselves more quickly.
Grouping pages by user behaviour would improve clarity. People used the platform differently. By analyzing usage patterns and segmenting page types by function and user role, navigation could be structured to match how different teams actually worked.
This wasn't just a design shift but a continuation of my previous work on Mobi's dashboard. Expanding that role made the landing page more meaningful and gave users a natural anchor.
The landing page evolved into a central hub, organizing information and navigation in one place.
Exploring Hypotheses
With the main issues mapped out, the next step was to test two key ideas:
A central hub could reduce friction. Turning the landing page into a true starting point, both a dashboard and a navigation hub, would reduce backtracking and help users orient themselves more quickly.
Grouping pages by user behaviour would improve clarity. People used the platform differently. By analyzing usage patterns and segmenting page types by function and user role, navigation could be structured to match how different teams actually worked.
This wasn't just a design shift but a continuation of my previous work on Mobi's dashboard. Expanding that role made the landing page more meaningful and gave users a natural anchor.
The landing page evolved into a central hub, organizing information and navigation in one place.
Preliminary Results
The results were highly promising: users experienced reduced backtracking and improved task completion times across all identified personas. Experienced users continued to benefit from familiar navigation bars, while new users discovered more intuitive and clearly marked paths.
Preliminary Results
The results were highly promising: users experienced reduced backtracking and improved task completion times across all identified personas. Experienced users continued to benefit from familiar navigation bars, while new users discovered more intuitive and clearly marked paths.
Preliminary Results
The results were highly promising: users experienced reduced backtracking and improved task completion times across all identified personas. Experienced users continued to benefit from familiar navigation bars, while new users discovered more intuitive and clearly marked paths.
Preliminary Results
The results were highly promising: users experienced reduced backtracking and improved task completion times across all identified personas. Experienced users continued to benefit from familiar navigation bars, while new users discovered more intuitive and clearly marked paths.
Step 2: Design
Solution for Navigation
Step 2: Design
Solution for Navigation
Step 2: Design
Solution for Navigation
Step 2: Design
Solution for Navigation
Building for Clarity
With our hypothesis validated, I started translating those insights into design. The priorities were clear: establish a central hub, group content by behaviour, and create consistent patterns to reduce confusion and build user confidence.
Building for Clarity
With our hypothesis validated, I started translating those insights into design. The priorities were clear: establish a central hub, group content by behaviour, and create consistent patterns to reduce confusion and build user confidence.
Building for Clarity
With our hypothesis validated, I started translating those insights into design. The priorities were clear: establish a central hub, group content by behaviour, and create consistent patterns to reduce confusion and build user confidence.
Building for Clarity
With our hypothesis validated, I started translating those insights into design. The priorities were clear: establish a central hub, group content by behaviour, and create consistent patterns to reduce confusion and build user confidence.
The New Landing Page
Detailed view of the landing page layout
Overlay & Specs
Clear Category Distinctions: Each section is visually grouped, eliminating previous guesswork.
Behaviour-Driven Layout: Pages are organized by usage patterns tied to specific user roles.
New Standards: Consistent styling and layout across components improve usability and visuals.
The New Landing Page
Detailed view of the landing page layout
Overlay & Specs
Clear Category Distinctions: Each section is visually grouped, eliminating previous guesswork.
Behaviour-Driven Layout: Pages are organized by usage patterns tied to specific user roles.
New Standards: Consistent styling and layout across components improve usability and visuals.
The New Landing Page
Detailed view of the landing page layout
Overlay & Specs
Clear Category Distinctions: Each section is visually grouped, eliminating previous guesswork.
Behaviour-Driven Layout: Pages are organized by usage patterns tied to specific user roles.
New Standards: Consistent styling and layout across components improve usability and visuals.
The New Landing Page
Detailed view of the landing page layout
Overlay & Specs
Clear Category Distinctions: Each section is visually grouped, eliminating previous guesswork.
Behaviour-Driven Layout: Pages are organized by usage patterns tied to specific user roles.
New Standards: Consistent styling and layout across components improve usability and visuals.
The Team Behind Mobi
Mobi was a unique project at Alta. Following a fast-paced iterative development process, the main developers were not from the company's software team but people with coding skills already in the teams that needed Mobi the most. For this reason, much of the design was simplified to facilitate development.
The Team Behind Mobi
Mobi was a unique project at Alta. Following a fast-paced iterative development process, the main developers were not from the company's software team but people with coding skills already in the teams that needed Mobi the most. For this reason, much of the design was simplified to facilitate development.
The Team Behind Mobi
Mobi was a unique project at Alta. Following a fast-paced iterative development process, the main developers were not from the company's software team but people with coding skills already in the teams that needed Mobi the most. For this reason, much of the design was simplified to facilitate development.
The Team Behind Mobi
Mobi was a unique project at Alta. Following a fast-paced iterative development process, the main developers were not from the company's software team but people with coding skills already in the teams that needed Mobi the most. For this reason, much of the design was simplified to facilitate development.
The New Pages
Example of Updated Pages
Show New Pages
Breadcrumb Navigation: A clear back-to-landing button helps users retrace their steps and re-anchor navigation.
Simplified Header: Headers now display only relevant content, reducing distractions.
Visual Differentiation: Distinct styles help users recognize where they are at a glance.
The New Pages
Example of Updated Pages
Show New Pages
Breadcrumb Navigation: A clear back-to-landing button helps users retrace their steps and re-anchor navigation.
Simplified Header: Headers now display only relevant content, reducing distractions.
Visual Differentiation: Distinct styles help users recognize where they are at a glance.
The New Pages
Example of Updated Pages
Show New Pages
Breadcrumb Navigation: A clear back-to-landing button helps users retrace their steps and re-anchor navigation.
Simplified Header: Headers now display only relevant content, reducing distractions.
Visual Differentiation: Distinct styles help users recognize where they are at a glance.
The New Pages
Example of Updated Pages
Show New Pages
Breadcrumb Navigation: A clear back-to-landing button helps users retrace their steps and re-anchor navigation.
Simplified Header: Headers now display only relevant content, reducing distractions.
Visual Differentiation: Distinct styles help users recognize where they are at a glance.
Step 3: Results
Outcomes
Step 3: Results
Outcomes
Step 3: Results
Outcomes
Step 3: Results
Outcomes
Built to Scale
The improvements made to Mobi were designed with scalability in mind. Navigation was rebuilt from the ground up, page types were categorized for clarity, and layout components were standardized for future consistency. Each element was documented, from user flow diagrams to design specs, ensuring the development team could confidently carry the work forward even after I left the company.
Built to Scale
The improvements made to Mobi were designed with scalability in mind. Navigation was rebuilt from the ground up, page types were categorized for clarity, and layout components were standardized for future consistency. Each element was documented, from user flow diagrams to design specs, ensuring the development team could confidently carry the work forward even after I left the company.
Built to Scale
The improvements made to Mobi were designed with scalability in mind. Navigation was rebuilt from the ground up, page types were categorized for clarity, and layout components were standardized for future consistency. Each element was documented, from user flow diagrams to design specs, ensuring the development team could confidently carry the work forward even after I left the company.
Built to Scale
The improvements made to Mobi were designed with scalability in mind. Navigation was rebuilt from the ground up, page types were categorized for clarity, and layout components were standardized for future consistency. Each element was documented, from user flow diagrams to design specs, ensuring the development team could confidently carry the work forward even after I left the company.
The Impact
28% Faster Task Completion. Usability tests showed users completed core tasks significantly faster.
28% Faster Task Completion. Usability tests showed users completed core tasks significantly faster.
28% Faster Task Completion. Usability tests showed users completed core tasks significantly faster.
28% Faster Task Completion. Usability tests showed users completed core tasks significantly faster.
41% Fewer Navigation Errors. Consistent layouts and clear pathways reduced misclicks and mistakes.
41% Fewer Navigation Errors. Consistent layouts and clear pathways reduced misclicks and mistakes.
41% Fewer Navigation Errors. Consistent layouts and clear pathways reduced misclicks and mistakes.
41% Fewer Navigation Errors. Consistent layouts and clear pathways reduced misclicks and mistakes.
Positive Feedback. Users across experience levels found the interface easier to understand and use.
Positive Feedback. Users across experience levels found the interface easier to understand and use.
Positive Feedback. Users across experience levels found the interface easier to understand and use.
Positive Feedback. Users across experience levels found the interface easier to understand and use.
Building on Stronger Foundations
What began as a minor navigation fix evolved into a significant rethinking of Mobi's core structure. The redesigned system empowered users with clarity and control, simultaneously providing Alta with a reliable foundation for continued growth. While centered on navigation, this project also revealed deeper insights into team workflows, invaluable for guiding future platform enhancements.
Building on Stronger Foundations
What began as a minor navigation fix evolved into a significant rethinking of Mobi's core structure. The redesigned system empowered users with clarity and control, simultaneously providing Alta with a reliable foundation for continued growth. While centered on navigation, this project also revealed deeper insights into team workflows, invaluable for guiding future platform enhancements.
Building on Stronger Foundations
What began as a minor navigation fix evolved into a significant rethinking of Mobi's core structure. The redesigned system empowered users with clarity and control, simultaneously providing Alta with a reliable foundation for continued growth. While centered on navigation, this project also revealed deeper insights into team workflows, invaluable for guiding future platform enhancements.
Building on Stronger Foundations
What began as a minor navigation fix evolved into a significant rethinking of Mobi's core structure. The redesigned system empowered users with clarity and control, simultaneously providing Alta with a reliable foundation for continued growth. While centered on navigation, this project also revealed deeper insights into team workflows, invaluable for guiding future platform enhancements.
Reflections
Looking Back
Reflections
Looking Back
Reflections
Looking Back
Reflections
Looking Back
What I Brought In
Great mentors. I got to work with some truly amazing people, both within the company and outside of it. I reached out to a few mentors full of questions, and they always took the time to listen and help. UBC professors, in particular, were incredibly generous with their time and advice.
Great mentors. I got to work with some truly amazing people, both within the company and outside of it. I reached out to a few mentors full of questions, and they always took the time to listen and help. UBC professors, in particular, were incredibly generous with their time and advice.
Great mentors. I got to work with some truly amazing people, both within the company and outside of it. I reached out to a few mentors full of questions, and they always took the time to listen and help. UBC professors, in particular, were incredibly generous with their time and advice.
Great mentors. I got to work with some truly amazing people, both within the company and outside of it. I reached out to a few mentors full of questions, and they always took the time to listen and help. UBC professors, in particular, were incredibly generous with their time and advice.
A pile of books. Part of getting ready for this project was brushing up on what I already knew and filling in the gaps. The UX Team of One, About Face, and Just Enough Research helped sharpen how I structured research, while Practical UI and Refactoring UI were great reminders to stay grounded and focus on the fundamentals.
A pile of books. Part of getting ready for this project was brushing up on what I already knew and filling in the gaps. The UX Team of One, About Face, and Just Enough Research helped sharpen how I structured research, while Practical UI and Refactoring UI were great reminders to stay grounded and focus on the fundamentals.
A pile of books. Part of getting ready for this project was brushing up on what I already knew and filling in the gaps. The UX Team of One, About Face, and Just Enough Research helped sharpen how I structured research, while Practical UI and Refactoring UI were great reminders to stay grounded and focus on the fundamentals.
A pile of books. Part of getting ready for this project was brushing up on what I already knew and filling in the gaps. The UX Team of One, About Face, and Just Enough Research helped sharpen how I structured research, while Practical UI and Refactoring UI were great reminders to stay grounded and focus on the fundamentals.
Knowledge of the product. Having worked on a Mobi project before, I already knew how things worked and who to talk to. It gave me a head start on understanding the problem and the confidence to make clearer decisions. Most of all, it built trust. I wasn’t seen as just another intern, but as someone who had already listened, learned, and helped.
Knowledge of the product. Having worked on a Mobi project before, I already knew how things worked and who to talk to. It gave me a head start on understanding the problem and the confidence to make clearer decisions. Most of all, it built trust. I wasn’t seen as just another intern, but as someone who had already listened, learned, and helped.
Knowledge of the product. Having worked on a Mobi project before, I already knew how things worked and who to talk to. It gave me a head start on understanding the problem and the confidence to make clearer decisions. Most of all, it built trust. I wasn’t seen as just another intern, but as someone who had already listened, learned, and helped.
Knowledge of the product. Having worked on a Mobi project before, I already knew how things worked and who to talk to. It gave me a head start on understanding the problem and the confidence to make clearer decisions. Most of all, it built trust. I wasn’t seen as just another intern, but as someone who had already listened, learned, and helped.
What I Took With Me
Sometimes, more clicks are better. I didn’t expect a longer flow to make people happier, but it did. Those extra steps gave them a clearer sense of direction, and it changed how I think about what “good” UX really means.
Sometimes, more clicks are better. I didn’t expect a longer flow to make people happier, but it did. Those extra steps gave them a clearer sense of direction, and it changed how I think about what “good” UX really means.
Sometimes, more clicks are better. I didn’t expect a longer flow to make people happier, but it did. Those extra steps gave them a clearer sense of direction, and it changed how I think about what “good” UX really means.
Sometimes, more clicks are better. I didn’t expect a longer flow to make people happier, but it did. Those extra steps gave them a clearer sense of direction, and it changed how I think about what “good” UX really means.
Redundancy isn’t always a problem. During testing, I noticed experienced users kept going back to the nav bar. It worked as their shortcut, helping them move faster even if it was now redundant. Since it wasn’t confusing new users, we decided to keep it. Sometimes, familiarity is its own kind of efficiency.
Redundancy isn’t always a problem. During testing, I noticed experienced users kept going back to the nav bar. It worked as their shortcut, helping them move faster even if it was now redundant. Since it wasn’t confusing new users, we decided to keep it. Sometimes, familiarity is its own kind of efficiency.
Redundancy isn’t always a problem. During testing, I noticed experienced users kept going back to the nav bar. It worked as their shortcut, helping them move faster even if it was now redundant. Since it wasn’t confusing new users, we decided to keep it. Sometimes, familiarity is its own kind of efficiency.
Redundancy isn’t always a problem. During testing, I noticed experienced users kept going back to the nav bar. It worked as their shortcut, helping them move faster even if it was now redundant. Since it wasn’t confusing new users, we decided to keep it. Sometimes, familiarity is its own kind of efficiency.
Real data reveals real problems. Seeing the broader patterns in Google Analytics was eye-opening. Usability tests showed where people thought they were stuck, but the data showed where they actually were. It was my first time working with real navigation data, and it changed how I look at testing.
Real data reveals real problems. Seeing the broader patterns in Google Analytics was eye-opening. Usability tests showed where people thought they were stuck, but the data showed where they actually were. It was my first time working with real navigation data, and it changed how I look at testing.
Real data reveals real problems. Seeing the broader patterns in Google Analytics was eye-opening. Usability tests showed where people thought they were stuck, but the data showed where they actually were. It was my first time working with real navigation data, and it changed how I look at testing.
Real data reveals real problems. Seeing the broader patterns in Google Analytics was eye-opening. Usability tests showed where people thought they were stuck, but the data showed where they actually were. It was my first time working with real navigation data, and it changed how I look at testing.
The right people bring out the right problems. Working with distinct users change everything. Each group used the product in ways I hadn’t expected, and each uncovered issues the others missed. It was a good reminder that getting feedback from the right people can matter more than the number of people you test with.
The right people bring out the right problems. Working with distinct users change everything. Each group used the product in ways I hadn’t expected, and each uncovered issues the others missed. It was a good reminder that getting feedback from the right people can matter more than the number of people you test with.
The right people bring out the right problems. Working with distinct users change everything. Each group used the product in ways I hadn’t expected, and each uncovered issues the others missed. It was a good reminder that getting feedback from the right people can matter more than the number of people you test with.
The right people bring out the right problems. Working with distinct users change everything. Each group used the product in ways I hadn’t expected, and each uncovered issues the others missed. It was a good reminder that getting feedback from the right people can matter more than the number of people you test with.